Google My Business
As the name suggests Google My Business is a free tool used by businessmen or organizations to control their online presence across Google, inclusive of SERP that is search engine results page and maps. Google My Business is a one-stop place for all the business owners which combine Google+, Maps and Google search into one easy, all in one business solution.
It efficiently manages and easily updates your most recent business information on Google. Google My Business expands your company’s brand recognition through Google+ page. It allows customers or audience members to leave Google reviews and they can even recommend your products or services by using +1 button which will show their support on Google Search, Google+, Google Maps, and on advertisements. You can respond to the customers and even post pictures of what you do. You can access your Google My Business profile through the free mobile app.
Thus, it is very important if you want your business or organization to appear in local pack listings and maps.